Nachdem Joe vor rund einem Monat seine ersten Copycats auf Seiler’s Werbeblog (hier zu lesen) vorgestellt hat, freue ich mich nun Runde zwei vorzustellen.
1. TATTOO ARTIST PERFORMING IN A CAR
To demonstrate the stability of a SUV or the grip of a tire, two brands used the same idea (RECYCLED FROM A JACKASS VIDEO) but in a different media. In both ads, a tattoo artist is performing in the passenger seat of a moving car. It certainly add some drama to do it „for real“ but it’s not 100% original.
A funny video from Jackass:
Volkswagen Touareg (Print ad) – 2013
„Continuous damping control“
Source : Adsoftheworld
Agency : DDB (Mexico)
(A tattoo artist performing in a car)
Agency : MRM Mc Cann Erickson (Chile)
2. BACK TO (CREATIVE) SCHOOL
Let’s hope they won’t win any Gold Pencil at the D&AD with this similar and overused visual idea. 4 in a row… I’m close to indigestion!
Agency : DDB Stockholm (Sweden)
LESS ORIGINAL?
Mc Do recruitment – 2014
„learning experience“
Agency : unknown (India)
Mc Donald’s – 2015
„Welcome back to school“
Agency : Moroch, Dallas (USA)
„One large serving please“
Agency : Folk (Lithuania)
3. DUMBBELLS SHAPED BOTTLES
Is this really new? I allow myself to raise the issue.
Concerning Almap BBDO creatives, I guess they have to muscle their memory a bit more in the future.
THE ORIGINAL
Dumbell Drink – 2007
Source : Packaging Archive
Designer : Jin Le (Korea)
LESS ORIGINAL?
H+ Hugo Girard – 2015
Source : Behance
Agency : LMG (Canada)
LESS ORIGINAL?
Pepsi Light – 2016
Source : Packaging of theworld
Agency : Almap BBDO (Brazil)
Mehr zu Joe erfahren Sie auf seiner Seite: www.joelapompe.net
Und an alle, die Print für nicht tot erklärt haben, kann ich sein Buch «100 Visual Ideas» empfehlen. Ich nehme es immer wieder zur Hand. Es ist faszinierend zu sehen, dass mit einem ähnlichen Insight tolle Kampagnen entstehen.
Bilder: zVg
